Residents of Sochi, the host city of this year’s Winter Olympic Games, welcomed the 2014 Olympic Torch Relay, for which TCCC is a presenting partner. This historic moment was much anticipated – Torchbearers spent 123 days to reach this point in time! Read a report on Coca-Cola Journey to find out how Coca-Cola helped create a festive atmosphere in Sochi on the last day of the Relay.

The 22 kilometer-long Olympic Torch Relay route through Sochi was divided among 150 Torchbearers, including 56 winners of the Coca-Cola nationwide Vlivaisya contest, which gave an opportunity to everyone living in Russia who loves sports and pursues an active lifestyle to become an Olympic Torchbearer. As a reminder, 2014 people from across Russia were selected as winners of this contest.

The Coca-Cola Company Chairman and CEO Muhtar Kent joined the Olympic Torch Relay in Sochi, accepting the Olympic Flame from three-times Olympic synchronized swimming champion and popular TV host Mariya Kiselyova, and passed it on to volunteer Dana Vorokova, a winner of the Vlivaisya contest and active participant in a large number of environmental and educational initiatives.

“I believe everyone dreams of becoming an [Olympic] Torchbearer, this is a once-in-a-lifetime chance. I am insanely happy, and it might take me a while for this experience truly to sink in. This is all incredibly exciting!” Dana told a Journey correspondent. “I will remember it – the experience I had today – all my life, and I will be telling my kids about this. When I submitted my application on the Coca-Cola website, I didn’t even hope to win, and now I’m simply overcome with incredible emotions! A huge thank you to the Coca-Cola Company in Russia for giving me the chance to carry the Olympic Flame! Vliavaisya!”

The Coca-Cola Company’s involvement made the last day of the Olympic Torch Relay unforgettable for Sochi residents and visitors alike. A bright, shining Vlivaisya promo truck created especially for the Torch Relay rode along the city streets. Ten brand ambassadors handed out limited-edition collectible Coca-Cola cans to spectators, which were distributed for free only on the days of the Olympic Torch Relay in the Russian cities hosting the Relay. The Coca-Cola team greeted all Torchbearers with Coca-Cola’s own Vlivaisya anthem of the Olympic Torch Relay as performed by singer YazheVika and hip-hop artist L’One.

The Coca-Cola Company presented its high-voltage interactive show that featured unique shining Coca-Cola bottles to an audience that included Olympic Torch Relay spectators and Torchbearers. The Coca-Cola show was one of the highlights of the city-wide celebration on the night of February 6 in Sochi’s Southern Breakwater Square. Coca-Cola also set up its brand zone here: a large pavilion in the Square gave all visitors a chance to have their photos taken with an Olympic Torch and get a snack and a beverage from our very one Coke Café.

The Olympic Torch Relay has completed its 123 days and 65,000 kilometers across Russia! On February 7, the Fisht Stadium – the main Olympic venue – hosted the grand, spectacular Opening Ceremony of the 2014 Winter Olympic Games in Sochi, eagerly, breathlessly watched by people around the world. Famous Russian athletes were the last Torchbearers to carry the Olympic Flame — Maria Sharapova, Yelena Isinbayeva, Alexander Karelin, Alina Kabaeva, — and legends of Russian and Soviet sports — figure skater Irina Rodnina and hockey player Vladislav Tretyak — had the honor of lighting the main Olympic Cauldron of the Games. The Olympic Games have begun! Vlivaisya! Journey will closely follow the developments at the Games.

The 123-day long Sochi 2014 Olympic Torch Relay had the largest scale of all national Relays in the history of the Olympic Movement, covering more than 65,000 kilometers and passing through 2,900 cities, towns and communities across Russia.

Volkswagen Amarok and Volkswagen Crafter have been official Coca-Cola vehicles for the Olympic Torch Relay.

The Coca-Cola Company has partnered with the Olympic Movement for more than 80 years, and the company’s experience organizing large-scale events like the Olympic Torch Relay has helped to make the Sochi 2014 Relay a celebration of sports on a nationwide scale for Russia, inspiring people to strive for new athletic victories.

The XXII Winter Olympic Games opened in Sochi on February 7, 2014, with the main Olympic Cauldron lit in the Fisht Stadium.